Water does not belong to humans, but humans belong to water. And we belong to the breathtaking waters of our Alps. Having grown up on the wild crystal clear streams of South Tyrol, we have spent countless hours and days fly fishing since we can remember. The breathtaking landscapes, the feeling of being alone in the water, of being able to escape from everyday life for a little while, and the unwavering need to elicit a tiny part of nature's secrets from us do not cease to fascinate us. Born a fly fisherman, we have always been on the lookout for new waters and the fish of our lives - and have left well-trodden paths behind us. The desire for better equipment finally led us to make our own: hotfly superb was born. Translated with www.DeepL.com/Translator
Respect for the violence of water in the back of our minds - knowing that we only ever have a chance with nature and not against it, we develop our fly fishing equipment in South Tyrol. Experienced guides, casting instructures and fly fishers help us to develop functional and technical fly fishing equipment that is different.
Alpine environment does not forgive mistakes, whether in or out of the water. It is something else to live our passion at a thundering mountain stream or at a quiet flowing meadow stream. That's why we make sure that only the best materials are used. Years of enjoyment with our products and maximum safety are our first goals.
The laws of the market seem to demand new products again and again - but new products are not always noticeably better. We think relatively little of the seasonal novelties circus. Instead, we gently develop products that have proven themselves over many years - without throwing everything over the top. Evolution usually beats revolution.
We believe in the future of the fly fishing passion. To people who seek and find undiscovered hotspots in the remotest corners of the earth. To people who listen to their hundreds of thousands of years old DNA that drives them to recreate our beloved fin wearers and overcome boundaries - with the capture of life as their goal. We support these people like you and me with our products.
It's no fun selling garbage! We want to create progressive, iconic fly fishing products that deliver what we promise. To achieve this, we rely on long-term partnerships in design and production. And on customers who show us with their feedback whether we are on the right track. We want to inspire our customers, because enthusiasm is the driving force behind hotfly superb.
It is also up to us fly fishers to decide whether and how we preserve our aquatic ecosystems for posterity. Through our passion we become advocates of the underwater world and contribute to handing over our heritage to our children.